68% of Google searches end without a click
New SparkToro research: of every 1,000 searches, just 276 still reach a website. What does this mean for your online visibility?
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What’s on our mind
Insights, updates and explanations about everything happening in online marketing — from search engines to AI.
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Google lets AI agents search for you 24/7
On 12 June, Google rolled out AI agents in AI Mode: they monitor the web non-stop and send you a summary as soon as something relevant appears.
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Zero-click searches: what does this mean for your findability?
More and more often, searchers get their answer straight in Google without clicking through. We explain what this means for your online visibility.
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AI in search engines: how do you stay visible in an AI-driven Google?
With AI Overviews and LLMs, the way people search is changing. Read how to get your SEO ready for a search landscape full of AI.
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LLM, AI, AIO, SGE: what does it all mean?
The online marketing world is full of acronyms. We line up the most important terms around AI and search engines for you.
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