Google AI Overviews (formerly SGE) and chatbots like ChatGPT are changing how people find information at lightning speed. Instead of a list of links, users get a composed answer, built from multiple sources.
Understandable for language models
To appear in those answers, your content must not only be findable for search engines, but also understandable for language models. That calls for clear structure, factual accuracy and demonstrable expertise.
From SEO to GEO
We call this new discipline Generative Engine Optimization (GEO). It builds on classic SEO, but emphasises how AI systems read, understand and cite your brand.
